How We Do It
Each MindQuest Surveys study is customized to meet your objectives and your requirements.
Initial Consultation
Our process starts with a consultation to discuss your needs and objectives. From our initial consultation we promise absolute confidentiality. We’ll discuss your business, the problems you wish to solve or the questions you’d like answered. We can answer your questions about marketing research and customer surveys. We’ll provide you with the information you need to make an informed decision for your marketing research study.
We’ll also discuss ...
- who will be surveyed and how they will be reached
- methodology: print vs. online
- incentives – advantages and disadvantages
- branded survey or blind survey
- survey invitations
After our consultation we will send you an estimate for the cost of your study based upon the parameters discussed.
Survey Design
We can work with your pre-determined questions or design the questions for you. As we design your survey we keep your customers in mind. We want every customer who takes your survey to have a positive experience.
We strive to:
- craft clear, concise questions
- eliminate question bias
- keep questions on topic
- order questions sensibly and appropriately
- keep the survey as short as possible to maximize complete rates
The resulting questionnaire will be a survey that encourages customer participation, can be completed in a reasonable amount of time and leaves the respondent with positive feelings about the experience and your company. We’ll publish your draft survey to the web for your review. After you've reviewed the draft we’ll make any revisions requested - then the final survey is ready for testing.
Administration
Online surveys: we’ll publish your survey and host it for the length of time you require. We create and send out email invitations. We provide regular updates when the study is in field.
Print surveys: we arrange printing, mailing, return mail receipt and data entry. We keep you up-to-date on returns and response.
Analysis
MindQuest Surveys endeavors to provide findings as clear and concise as the original survey. We combine detailed cross-tabulations and easy-to-read charts to take maximum advantage of the results from your survey. We can include an executive summary of your findings or step up to an in-depth report or PowerPoint presentation.
